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If you’re in business and you want to make a big dent in the universe, you’ve probably asked yourself the following questions recently –
So we reached out to what I call the ‘guru of influence’. His name is Glen Carlson.
He’s been a mentor and aspirational person that Ben and I have shadowed for a long time. If you’ve ever read OVERSUBSCRIBED, Become a Key Person of Influence or listened to the Dent Podcast, you’ll know I’m talking about the co-founder of Australia’s 9th fastest growing company Dent Global.
Glen is a wealth of knowledge in the space of becoming a Key Person of Influence, and while he is well known for running a team of 40 in 12 time zones, you may not know he’s originally from the sunny coast.
We’ve asked him to go deep on these 5 key elements of influence:
Pitching – Capturing the attention of your ideal customers, team, partners and investors.
Publishing – Developing content that builds authority at scale so you can charge a premium.
Products – Turning a service business into a product business that drives profit & removes you from delivery.
Profile – Personal Branding without the shameless self promotion.
Partnerships – Generating 10x inbound opportunities without advertising.
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