Recently, on the Reimagining Healthcare podcast with @YianniSerpanos, I answered the question “When should somebody be thinking about asset protection when starting a business?”
There are a couple of things to consider. When you have a director of the business (the person running the business) we actually don’t like them holding any personal assets in their own name.
Let’s say the business is sued and they’re successful. Then they end up suing the person personally. We don’t want to have that family home lost or any other investments in their own name. As an example, that can all be structured through a spouse’s name or in company or trusts that are set up well for the family.
The second part is also making sure your estate planning incorporates all these things. Estate planning is more than just a will. You need to consider what happens with company assets, trust assets and what happens with the super.
In terms of a good time to have that all in place, you should absolutely have that in place before you go into business. And, you need to check that it still makes sense as you start setting up all the structures and running up a business as well.
It’s quite complex stuff. You need to be working with an accountant who understands all this. They don’t need to do the actual estate planning themselves, but they definitely need to understand and work with the lawyers on how it all works.
Listen to the full length of my episode on the Reimagining Healthcare podcast with @Yianni Serpanos
If you need to have a chat with an accountant book in a strategy call at https://inspire.business/chat/
1) Make sure you have a plan for cash flow If you don’t already have a budget or forecast, make sure you go and do that for the next 3 to 6 months.
We’ve been helping our clients with this through our “Emergency Assistance Meeting” ( https://calendly.com/inspireca/eam ) and we answer the question, “When are you going to run out of money?” We had a client a couple months ago and the answer to hers was September. So if nothing else changes, her sales have dropped, she’s in hospitality, but she’s still allowed to do takeaway – if she keeps as she is, then she’s going to run out of money in September. And knowing that for her, she has peace of mind that she’s fine for June and July. Then, it gets a bit hairy in August, September, but she might be able to organise some other things before then to help her extend that date even further.
2) Make sure you keep communicating with key people to do with your business.
Now, for me, that’s clients and team. So, have you communicated that you’re business as usual, or are you working from home and what does that mean for clients?
Now, as business owners, we’ve got this huge responsibility we feel for our family. This also extends to the families of the people that we employ – they’ve got their own stresses and challenges throughout this time as well. One of them could be fearing job security. So just like we’re talking about certainty around cash flow, work out what’s happening with your team.
Now, talking to your team is probably going to end in one of three or four ways –
What you need to reinforce with them as early as possible is what’s happening to the business and how it’s going to affect them. Are they losing their job? Cool, then they can go and move on and deal with that. Is it business as usual? Cool. Take the relief off their shoulders so they can get on and be productive in what they’re doing.
Communicate early, communicate often. People are looking for connection and direction.
Watch the full video with @SimonBell on the Zen Business podcast – https://www.youtube.com/watch?v=IH_K3yzQ_Rs&t=706s
Here are some things to be mindful of when reviewing your costs – do we really need to be spending this?
Software – make sure you’re paying for the right amount of licenses for that software. Especially when people leave, some people don’t off-board, including myself I’ve found.
Accounting Fees – (and all advisors) are you actually getting the value from it?
Business coaching – I can sometimes see $20,000, $30,000 on the P&L. Again, make sure you’re getting the value out of it.
Personally, I would want to be seeing something like a 10:1 ROI. Here’s some perspective. Some coaches are awesome and there’s a lot of sharks out there as well. But, there’s some coaches I’ve heard some feedback that without that coach there would be no business. To a degree, you can’t really put a price on that. So I wouldn’t be silly with how you calculate your 10:1 ratio but, I definitely think that they need to be earning their money charging that sort of figure.
Team members – I would leave this till last. You don’t want to necessarily just fire people or reduce people’s hours. That’s not going to go well, not only for that person but it sends the wrong energy around the business. If you’ve got an under-performer in the business or someone who’s just causing trouble, then as a leader in the business, you have to deal with that. So, if you need to do some rejigging of your team, absolutely do that. You need to look after your business first rather than any single team member who’s behaving badly.
Listen to the the full length of my episode on the Reimagining Healthcare podcast with Yianni Serpanos
If you need to have a chat with an accountant book in a strategy call at https://inspire.business/chat/