We believe that every business owner has an inspiring story to tell. A story of how they began. A story of how they overcame the odds. A story of what drives them. A story of when they had a breakthrough. A story of who inspires them to keep going. Entrepreneurs of Brisbane is where we tell these inspirational stories, one entrepreneur at a time.
Hi Entrepreneurs Jessica Kate here, Editor of Entrepreneurs of Brisbane (EOB) and Community Manager at Inspire CA.
Like most women in this world I love the feeling that comes with wearing the most beautifully designed outfit. Especially the one that seems to take you to a new dimension as the delicately woven silk brushes your body as you slip it on.
This driven young man, Joshua Kilroy gets out of bed because he has a really strong passion for Australian fashion.
“I love it. I love what I do. I love the happiness that a girl or a woman feels when they are styled to perfection! “
Introducing Joshua Kilroy, Founder of Tyson & Peppa Fashion Boutique:
Harvee Pene: How long has Tyson & Peppa been a business?
Joshua Kilroy: I launched Tyson & Peppa as a fashion blog in November of 2014 and it took off quite strongly, but I realised it’s not something that I was passionate about so I opened my Retail Store on James St in July 2015. I think searching for that fame thing is ridiculous. You should do what your heart desires, and my heart desire was to work with Australian labels, which I’ve always done and loved, and to bring a sense of something a little bit different to Brisbane and give women a little taste of something a little bit different to what they’ve seen here.
Harvee Pene: It’s been 7 months then. If you had the ability to go back and speak to Joshua back in July, what would be the one piece of advice you’d give yourself?
Joshua Kilroy: Slow down. Slow down, you don’t have to do everything at once. By that I mean, I outlaid a lot of money at the beginning for a lot of things that I shouldn’t have done now in hindsight. Which were great things now for the business, but realistically I could have done it without them. It was more thinking that I needed to do massive VIP nights and outlay money for events and things like that I see now is people were coming here because I’d created an ambient space. It became a celebrity within itself, which I now regret doing that the way I did it because people want to come here and hang out and get their photo taken. For me, I don’t want those people here. Fans are great, but fans don’t pay the bills.
It was money, money, money and really keeping an eye on that money, but you think you need certain things that you actually don’t and that’s what I wish I could have seen six months ago, because I would have saved a couple of thousand dollars which would have been nice. You live and you learn, don’t you? You’ve got to go through a few of those downs just so you know when you’re at the highs that you can create those highs yourself.
Harvee Pene: Is this your first business that you’ve been in?
Joshua Kilroy: I’ve been styling since I was about 19 so my styling business was my first business but it was never anything much… Being a stylish is a completely different business because you’re literally working out of suitcases and cars and planes and tour buses and all of that. Being a stylist, you’re the one being paid so you’re working based on your credentials, what you know, who you know and how you can fulfil a brief.
Harvee Pene: Now you’ve got 4 walls, you’ve got a front door.
Joshua Kilroy: Yes, now I’ve got bills to pay. It’s things, it is boring number stuff but that’s what it is. It’s a different ballgame now dealing with accountants and invoicing and all that stuff that comes into it. GST and invoices all of that fun stuff you just go, “Oh yeah, good.” But the last thing I want to do at the end of my day is go to an event.
Everyone thinks that being a business owner in a fashion boutique is so glamorous, it’s not. You’re selling glamorous things, but it’s hard work. I’m up until 11 o’clock at night going through invoices and it’s not what people think it is. It’s not all Instagram posts and f*ing fashion events. At the end of the day the last thing I want to do is go to an event.
Real business owners and real people who get invited to those things, never go. Which is why you always see their staff there because the people who are actually doing something are actually doing something, they’re not going to the open of a letter and having f*ing canapés and a free glass of wine, I’d rather be at home, watching television because I’ve had a long day talking to strangers, why the heck do I want to go out and talk to more?
Harvee Pene: Speaking of that, Why do you do what you do? What gets you out of bed? Why do you put the hard work in?
Joshua Kilroy: I get out of bed because I have a really strong passion for Australian fashion, I love it. I love what I do. I love the happiness that you bring to a girl or to a woman. I’ve had girls that I’ve dressed and then now I’m dressing their daughters for their formals and it’s crazy. It’s not just about beautiful clothes, it’s about creating relationships with people that will last a lifetime.
Harvee Pene: That’s awesome. Speaking of those generations, for us, family is a really important thing. Our focus is on helping people get the business side of things sorted so that family can be put first, what is your family situation look like? What’s your heritage?
Joshua Kilroy: I’m indigenous, my dad’s indigenous and my mum’s Caucasian/Australian. I come from a working class family who, my whole entire life I’ve seen my parents work full time jobs, study more than one degree at a time, while also going through all of this different types of media coverage throughout their lives. Being in the media spotlight for whatever reason that may be. I’ve grown up quite heavily with that. I have a really grounded sense of who I am and where I come from. It wasn’t until later in life where we started having a bit of money so I grew up my whole entire life really working for everything. I had my first job at 12 and a half, when I was in year 8 and I had to get my mum to write me a letter.
I’ve always come from, you work hard and the rewards are even greater but you’ve got to put the hard work in. Hard work is hard. That’s what it is. You’ve got to get through it and every day you’ve just got to go, “Okay, today’s a new day,” and you don’t think about yesterday and you’ve just got to get up and keep going. I think that’s the hardest thing with a small business, you don’t know what’s going to walk in the door. It can become very m
undane and it can get sad at times because you’re like, “I’m doing everything right, what else could I or should I be doing?” You sit here and you wrap your brain about things.
You just have to get up everyday and keep cutting away at it and one day, the tree will fall. You just have to keep chipping at it.
Harvee Pene: There’s been so much cool things that you’ve said, to connect yours and mine’s path, one of the reasons that I do what I do is when we came here from New Zealand, Australia was the land of opportunity for us. We had nothing and by us helping families I feel like we’re giving more opportunities to that little Kiwi family who arrived on Australian shores back in ’88. As a fellow indigenous of our land, I know part of it is giving an example for them, so do you have any advice that is culturally related to your people?
Joshua Kilroy: Follow your dreams. Don’t let society, especially the society we live in dictate who you can be and what you can be. It’s one of those things where when I say that I’m indigenous, the first line that comes out of people’s mouths is, ”Oh you don’t look indigenous.” What’s your idea of what an indigenous person is supposed to look like? For me, it’s changing the footprint of that. Indigenous people are calm, beautiful, creative people most of the time and we’re very intelligent people. We’re the longest living race in the entire world, of the history of time.
People really want to downplay indigenous people in this country and it really upsets me but there’s so many great indigenous people out there doing great things and not just in sports. There’s so many diverse indigenous people out there that are doing such good things that aren’t being recognised how they should be. Adam Goods is a very clean example of that, of the racism that’s within this country… “We’ve got to change that. Something’s got to f*ing give here.”
Harvee Pene: That’s awesome, I can see from your example of what you’re doing here and how you compose yourself, you are part of that change and that’s awesome. So cool.
Joshua Kilroy: Yeah, thanks! And that’s another reason why I do what I do. At Tyson & Peppa instead of trying to create this idea of class women are typically earning 36,000 dollars a year, so stop trying to act like you earn 130,000 dollars a year! F* off. You don’t have to be a millionaire to appreciate great design, to appreciate beautiful things. Why can’t we be normal and have a normal conversation? We’re all humans.
Want more Inspiration?
Many Business owners tell us that GROWTH is amongst the top items on their agenda for 2016.
To grow you need more customers.
More customers means more sales.
Before Sales you need Marketing.
You probably dabble in Social Media.
But not many of us generate tonnes of leads from Facebook.
So to help out, we’ve brought in an expert with some serious BTDT “Been There Done That” experience.
Brett Campbell is our guest speaker for the Inspiring Business Event with 60 #LoversofBusiness at 6:30 pm on Thursday night (There’s still a handful of seats left!)
He’ll be teaching us how to –
“Build an Empire Using Social Media”.
I asked Brett to speak because he ‘walks the walk’ – he has 500,000 collective Facebook Followers.
Now you might be thinking …
“What do I need 500,000 Facebook Followers for?? I’m just running a Small Business in suburban Brisbane.”
And you’d be 100% right thinking that.
It’s not about millions of followers.
You’ll soon realise it’s about the philosophy of Thinking BIG.
It is about multiplying your impact…
Think about one area in your life that you’d like to multiply 10 times…
Then keep those aspirations in mind as you watch the special video from Brett Campbell to our Inspiring Business Community –
Special Message to the Inspiring Business Community: Think BIG! Why the world needs YOU
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And if you can shuffle things around to see Brett live at our Inspiring Business Event at 6:30 pm Thursday night, there are a handful of Online Tickets still available.
It’s an age-old dilemma for small business owners: You need help to grow your business, but you can’t afford to hire anyone.
This common situation is a catch-22 that has driven many an entrepreneur into early burnout, if not an early grave.
There is an answer to the merry-go-round of “I need more help but I can’t afford to hire anyone.”
You can get off this ride!
We’ve broken these 8 ways into 2 parts.
Do these 5 things before you put that seek ad up!
I’m not anti-employment. It can be the most rewarding part of entrepreneurship. But in a modern world, employment is in my opinion a last resort.
Here are some options to consider before hastily employing someone (in order of priority).
Doing something unimportant well, doesn’t make it important.
Tim Ferriss.
Elimination
You’ll be amazed how much wasted resources (time, energy and money) go into tasks that simply don’t add value.
I worked as an external consultant for 500+ of the top Accounting firms around Australia. Accounting firms are typically ‘old school’, and when I’d ask ‘why are you doing things that way?’ it would often be met with a “because we’ve always done it that way!”
Not a valid excuse, sorry.
It’s that type of thinking that will keep your business in the dark ages, while your competitors have innovated ahead of you – taking your profits & your clients!
Think of this systems review as the scraping off of barnacles on the bottom of a ship that slow forward motion.
Ask Yourself: Will this task either make a client happy or make our business more efficient? If not, stop doing it.
Most Entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business not ON your business.
Michael E Gerber
Systemisation
I recently had a coffee with Michael Gerber when we both spoke at the same Business Conference in Hawaii.
Michael is very well known for championing the need for SYSTEMS in a business in order to free up the owner’s time.
In fact he would argue, a business IS a system.
I was taught that SYSTEM stands for Save Yourself Time Energy and Money.
Most businesses don’t have the systems, which in turn CHAINS a business owner to the business.
But won’t a new employee free the owner up to create more systems?
Maybe. From the sheer number of system-less businesses we’ve seen, it’s seems most get caught up in the busyness of running a business and never get around to prioritising the things they know deep down should be done – like building systems.
Having systems in place will help get a prospective team member up and running sooner, meaning you get your Return On Investment (or ROI) quicker and ultimately freedom you from the business.
Ask Yourself: Do I have a system in place to run every key aspect of my business so that if I were to be absent for 3 months, it would be business as usual?
Once you have the system, ask the Elimination question above [does this task / process either make a client happy or the business more efficient? If not, delete], then ask…
Intellectuals solve problems, Geniuses prevent them!
Albert Einstein.
Automation
Ask Yourself: Could this be done by a ‘robot’?
Now you’ve trimmed the tasks that add little to no value, we’re now looking at the wonderful ecosystem of cloud apps and integrated technologies that promises to make our life easier.
For example –
“Xero has really cut my accounting time by 80%. It gives me goosebumps thinking about all that extra time I have.” Bridget Labus
So often I hear stories of business owners staying up until midnight as they “do their books”, or retailers sitting in their store on a Sunday doing their books on their laptop as customer come in and out of the shop.
But that’s no longer necessary with simple, cloud based technologies like Xero which intelligently automate a lot of the repetitive tasks that keep us Entrepreneurs working late.
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Do what you do best and delegate the rest
Chris Ducker
Delegation
There are 3 different types of Delegation – Outsourcing, Offshoring and Junior Staff
Number 3 has worked best for me in the past but I’m interested to see what’s working for you.
Outsourcing is finding another australian company that specialises in a certain activity, to do the job for you.
Marketing is a great example of an activity that could be outsourced to a local agency. Not only will you leave the experts to do what they do best, but usually the continuation of a contract is dependant on success and an agency will be be able to scale up as your business grows.
Outsourcing is often mixed up with Offshoring, which is getting tasks done by remote teams in other countries like India & Philippines.
The major benefit of Offshoring is the low hourly rates.
For example, I just found an Architect on Upwork and found one in Ukraine, with 15 years experience for $8 per hour. Compare that to a Seek ad for a Sydney based Architect with similar experience for $130,000 per year.
Offshoring is a complex strategy. The businesses who I see are KILLING IT with offshoring, first sought professional assistance from an Offshoring expert.
Before going all in with Offshoring, why not dip your toe in the water? I’d recommend looking for what low value, repetitive tasks could that easily be offshored.
For example, when we conduct an interview for our page Entrepreneurs of Brisbane, we send the recorded audio file offshore to be transcribed for $1 per minute of audio. A 15 min interview costs $15 and is returned in 24 hours with 98% accuracy.
That’s a practical time saver for the editor to focus on organising great events for Entrepreneurs.
Which brings me to my final point in the delegation series.
Utilising Junior staff to complete low value, repetitive tasks that currently take senior staff away from the high value work they are qualified and excited to give, could be your alternative to employing another experienced superstar or sending stuff offshore.
Often the most underutilised team member in a business is the owner himself!
Mike Michalowicz
Utilisation
I include this because I’ve been guilty of thinking that moving from working IN the business to working ON the business was as easy as ‘flicking a switch’.
I’ll tell you my personal story about under-utilisation –
When going into business, we often fantasize about the freedom it will bring us. I looked at the lifestyle of an Entrepreneur I admire, who drives amazing cars (you know the type that when they drive past you think – ‘seriously, is he a drug dealer??’), wears incredible clothes (always bespoke and tailor made, never off the rack) and was seemingly on a Business Class international flight every time I looked on Facebook!
I ignorantly just saw the team of 5 he always had in the office and assumed my ideal lifestyle was just a couple of hire’s away.
I employed aggressively and holidayed even more aggressively! I thought working on company vision was a full time job.
It’s not.
Our profitability quickly went through the roof when I left the ego at the door and got my hands dirty again on the activities I’m best at.
So if you like me, need to be temporarily woken from your entrepreneurial daydream, take this as your alarm clock!
Freedom from your business is the dream, but there’s a few steps that come first. Systemisation is the most important of them.
Let’s bring it all together now…
Let’s summarise our steps to date with the example of a busy restaurant with overworked head chef.
It’s first reaction might be to find another Head Chef to increase capacity.
But Head Chef’s are expensive, hard to find and usually high maintenance (with their years of experience comes an insistence on doing things their way)
Here are some alternatives to consider –
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When it comes to claiming GST on a car (Goods & Services Tax), it’s very similar to claiming GST on any other business expense.
You can only claim the GST to the percentage that it relates to earning an income in your business.
So you need to keep a logbook.
A logbook tracks the number of business-related kilometres that you drive, and your total kilometres in that time. This will give you your ‘logbook percentage’.
Your logbook percentage will tell you the percentage of GST, and tax deductions for car related expenses that you can claim in your BAS and tax return.
This depends on how the business is registered for GST.
Small businesses are usually registered for GST on a cash basis.
Most larger businesses (turning over $2M in a year) will need to be registered for on an accruals ‘Accruals’ – or non-cash basis.
If you’re like most small businesses, and GST is on a cash basis, then you can claim the GST on the new car in the quarter that you take delivery (or settlement) of your car.
This is because either your finance company has ‘paid’ for the car on that date. Or, you’ve paid for that car in full from your bank account.
When it comes to accruals GST, you can claim the GST when you sign the contract for the new car.
You put this claim in on your quarterly or monthly BAS (business activity statement).
Your up front claim of the GST can be used to fund the first few instalments payable to your finance company.
As a small business, it doesn’t matter whether you or the finance company pays for the car – you can still claim the GST when you pick up the car!
We believe that every business owner has an inspiring story to tell. A story of how they began. A story of how they overcame the odds. A story of what drives them. A story of when they had a breakthrough. A story of who inspires them to keep going. Entrepreneurs of Brisbane is where we tell these inspirational stories, one entrepreneur at a time.
Hi Entrepreneurs Jessica Kate here, Editor of Entrepreneurs of Brisbane (EOB) and Community Manager at Inspire CA.
Anyone who has met me, knows that I’m a people person.
I get my energy from other people and I exist to share my own positive energy with the world.
I call this sharing of energy – collaboration. And one of the Queens of collaboration is my friend Francesca Moi our EOB feature for this week.
Collaboration is one of the foundations of connection with other human beings. It’s obviously an investment but I promise you, it’s worth the reward.
You probably already intuitively know this but shared experiences make you happier and are a key ingredient in social connection.
So what can you do with someone else that will make your connection stronger – Plan a group run, have a party, cook a meal, volunteer together or go to a networking event together?
With that action in mind, let me introduce you to our Entrepreneurs of Brisbane feature for this week.
I nominated Francesca to be featured on Entrepreneurs of Brisbane because in a world where there are lots of Life Coaches and people running networking events Francesca is one of the good ones.
In fact during her interview she told me an unforgettable story about not getting burnt. It goes a little like this (sorry francesca if I get it wrong)…
“I think of Entrepreneurship as ‘Entrepreneur-SHIP’. We are all on this ship together and we can look out into the ocean of all the people there are to collaborate with. Some people are sharks and some people are dolphins. From above the water all you can see is a Fin. It’s not until you get closer, under the surface that you realise if someone is a shark or a dolphin.”
Well I can tell you that Francesca is definitely a dolphin! Her energy is abundant and her pure vision for helping connect like minded people has both helped me and many I know.
So, introducing Francesca Moi –
“I have lived my whole life living the life that everyone else wanted for me, until I realised it didn’t have to be that way. I found my true passion in connecting like minded people and forming communities. Collaboration is a powerful thing! Why try to do it on your own when we can work together. My advice is believe in yourself, find what you are truly passionate about and surround yourself with passionate people. Only then you will live the life you want to live!”
Want more Inspiration?
by Miki Agrawal.
Build an Inspiring Book List with Harvee Pene (Partner & Business Advisor at Inspire CA) as he undertakes his 2016 Challenge: Read (implement & review) a Book a Week.
I believe everyone wants to do cool shit in their lives.
Everyone wants to leave their mark.
Everyone wants to have the light turned on in their eyes.
Everyone wants to share stories that they care about.
So this is the guidebook to achieve just that.
Miki (the Author) seems like the perfect balance of fun loving hippie, crossed with super disruptive hippie.
There’s heaps of practical business stuff like how to start a business, fund it on a shoestring budget, brainstorm a
business plan, test a product, get great (free) press coverage.
But definitely told through the fun loving lense of a spirited girl who leading a life she can be proud of.
I found that really inspirational.
It’s definitely a refreshing change from some of the stuffy and heavy business books out there.
She’s very well accomplished –
She learned how to step out of her comfort zone in a foreign country.
She played soccer for the New York Magic
She partnered with Tony Hsieh of Zappos.com to launch her dream business.
My actionable takeaway this week is a little more light hearted compared to other weeks – it’s to find a girlfriend like Miki :).
If you like the happy ending stories of people who have no idea about business but just follow their heart and learn along the way – you’ll love Do Cool Sh*t.
While most of us will hopefully accumulate enough superannuation throughout our working lives to have a comfortable retirement, many of us simply won’t have the funds there to splurge on something nice every now and then.
What if we could tell you there’s a way to boost your superannuation earnings that reduces the amount of tax you have to pay on your contributions at the same time – would you be interested?
Who wouldn’t!
As one option to consider, by purchasing a commercial property within a Self-Managed Superannuation Fund (SMSF), you can use the power of leverage to boost the growth of your retirement savings.
The interest on the loan is 100% tax deductible which means not only will you be making more money; you’ll be saving tax at the same time!
The other benefit of investing in Commercial property through your SMSF is diversification.
Some people are tired of the share market going up and down like a yo-yo and prefer property as an investment. Investing in property in additional to shares will mean you won’t have all your eggs in one basket.
This gives you peace of mind knowing a sharp downturn in shares one day won’t be the end of your retirement savings.
Sounds good? Absolutely, but it isn’t something you should rush into without discussing your situation with your Accountant or Wealth Advisor first.
Investing in property through an SMSF can be complex and you will need to be confident in your numbers before you get started.
We’re here to help you!
Need to speak to an accountant? Book a ZERO cost 20 minute strategy call with an Inspire Accountant at https://inspire.accountants/chat
Ben Walker of Inspire SMSFS Pty Ltd (1243433) is an authorised representative of Finance Wise Global Securities Pty Ltd ABN 60 146 708 045. Finance Wise Global Securities Pty Ltd holds an Australian Financial Services License (No. 397877).
Build an Inspiring Book List with Harvee Pene (Partner & Business Advisor at Inspire CA) as he undertakes his 2016 Challenge: Read (implement & review) a Book a Week.
Happy pre-Australia Day people’s. Turns out this book a week challenge isn’t so hard, once you get your momentum up!
The key is in implementation, rather than passive reading. So here’s my review and an implementation point for this week. Jack Delosa Unprofessional.
It’s a brilliant ‘all rounder’ business book covering the key areas of business, Sales, Marketing, Vision, People, Online Strategies etc.
There’s a line in the book that I’ve never been able to forget which was (something along the lines of…) “most businesses are a solution looking for a problem”.
As an ideas guy …
(I think most Business owners are “Ideas People”, we all had the great idea to go into business for ourselves, dreaming of greater freedom and the ability to do things our way)
… I’ve been guilty of falling in love with my own products / services and trying to get everyone to do the same.
Jack teaches a great methodology of testing and iterating to ensure you achieve product to market fit, or put simply to ensure your product solves a need.
We applied this methodology 2 weeks ago in our own business and have since trimmed 3 service offerings from our menu enabling us to focus on the key 1 or 2 services that are both the most profitable and the most impactful for our clients. It’s also meant we could massively trim down our marketing activities pointing to these services – essentially saving us one Full Time person this year.
As the owner of an Accounting firm (but not an accountant) my favourite chapter that I recommend you read is Chap 7, “Know Your Numbers” as I know how many business owners struggle with this piece of their business pie and he explains the 3 things and the 3 people every business needs, so simply.
10 / 10 Jack. Looking forward to the next one, which I see is only a few months away #unwritten #reinventtomorrow
Our own start up story, told for the first time.
WOW it’s Inspire CA – Young Family Small Business 3rd Birthday today.
For the first time, I’m going to share the cool story about how Ben Walker and I met (and way later came to be in business together)
I helped start a big change management movement in the Accounting Industry, helping Accountants around Australia move away from doing just tax and have a more meaningful impact in their clients lives.
In helping 500+ Accountants over 5 years, one day I got a call from this young guy who told me his vision for his new firm.
He was working as a cog in a (big 4) machine.
He dreamed of a firm that made a real impact in the community and the world.
He dreamed of a practice that used cloud tech, so it could have a closer relationship with it’s clients.
He dreamed of a business that existed for good. That didn’t charge by the hour (or minute).
He dreamed of a community of Business owners that collaborated together instead of competing. Who each shared what’s working for them.
His name was Ben Walker and that dream became Inspire CA – Young Family Small Business.
So he was a client of mine. Once Inspire was off the ground, our commercial relationship ended but we remained good friends.
I ran a regular networking event at Inspire for Business Book Lovers.
We both had a common mentor in Paul Dunn, founder of B1G1.
Last year when I decided to scratch my entrepreneurial itch, Ben and I decided to join forces.
Since then we’ve worked with many very special team members (past & present) to help us on our cause – Jessica Kate, Carolina Perez, Juan Felipe Rivas, Huy Vuong, Rafael Arias, Phil Shephard, Kathryn Vellacott, Hieu Nguyen, Mauricio Amador, Pia Camara & Ethan Paraha-Cutts
We’ve built collaborative communities that total tens of thousands…
Entrepreneurs of Brisbane
Business Owners on a Roll
Accountants Making Radical Impact
Young Family Small Business (YFSB) – Inspire CA Collaboration Community
http://www.meetup.com/EOBofficial/
http://www.meetup.com/YoungFamilySmallBusinessBNE/
We daily receive feedback from clients about the changes we are making in their business and their lives.
And best of all, we are lucky to consider many of the great business owners we serve as close personal friends.
An Inspire Family you could call it.
So thank you Victor Ahipene Moana Thomas Francesca Moi Kristin JacobsenJeremy Johnston Joe Winston Natalie Taylor Sharon Cliffe Paul Bevan Carina Paraha Shay Spence Jake Kay-Lawson Conor Calder-Potts Lucas Meadowcroft Nathan DonovanMell Balment Suzanne Dawson Daniel Jacob Rayner Jeff Walker Jeff Thompson Trish Walker and the hundreds of other families who are ambassadors of Inspire.
A big happy birthday and we look forward to celebrating BIG TIME on Feb 25th – www.bit.ly/Loversofbusiness