Our Chief Experience Officer, Roze, reckons that about 80% of her role is spent in marketing. Keep in mind that she also does the event side of things, and also the partnerships – which includes keeping in touch with our key partners and referral partners at Inspire – so that’s her two other roles. So 80% of a full-time wage, and from a business perspective, is dedicated to marketing.
I, personally, spend about 10% of my time focused on marketing. So let’s say there’s 20 working days in a month – Roze and I worked out that there’s about one day a month of preparation for speaking gigs, and then there’s another one day a month for delivery – that time is spread out within the month.
For example, we recently held a Marketing webinar, where we did an hour of delivery. Thanks to Roze, I probably only did about 10 minutes of preparation – but, in fact I actually think preparation is a little bit less for me because I’ve done a fair few of them now, and the content that we use contains similar messages, just tailored to a different audience.
Similarly, I recently hosted a webinar for small business owners, and I probably had half an hour of preparation, and an hour and a half of delivery.