Why do we have a business website?
Early into business, when Ben started Inspire, he found a huge growth in the first couple of months from his own network. He was only 23 years old and his network wasn’t that massive. But all of a sudden the growth stopped after 3 to 4 months in business. So he switched gears and studied digital marketing the next 6 to 12 months.
From his perspective, a great website is crucial for telling Google who you are and attracting people who don’t know you through that. For Inspire, it helps from a new client acquisition for people who don’t know us through digital marketing, specifically, content marketing. And also for people who do know of us, or are referred to us, it helps them share more of our flavour, and our information to them.
Fivebyfive sees this a lot in professional services like accountants and lawyers. Their work comes through their networks, so you still need to establish yourself as an expert and authority in your corner of the world.
Then there’s generating new leads and inquiries to people you’ve never spoken to before. You want email inquiries to come through, or generate new sales from an e-commerce perspective. The ecosystem is just around housing that in a very consistent manner, through your brand, voice, and all that sort of stuff. And it may be a combination of the two where we generate a lot of work.
Watch the webinar replay, with special guest, Jon Hollenberg, founder of Fivebyfive on ‘How to create a kickass website (that actually works)’ on our Facebook Page or Book a FREE Strategy Call with an Inspire Accountant.
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