Most stable companies should be able to post a profit of 10% – 25% after all expenses.
But, to start off, begin with low threshold, where maybe 5% of every inbound dollar goes to the War Chest.
Over time, slowly increase the percentage. Monitor your cashflow to see if your business gets woosey.
Once you have adjusted expenses and cash outflow to sustain your Profit War Chest withdrawals, you will quickly accumulate a tremendous cash reserve.
In this case, should tough times come knocking on the door, and they often do, you will have our Profit War Chest to back you up and if necessary, bail you out.
Of course as your cash reserves grow, they will be in excess of your rainy day needs – our recommendation is 3 months of business expenses.
At that point, you should take a portion as an equity distribution.
Trust me, it’s a really nice way to reward yourself for running a healthy business.
If you’ve never given blood, I strongly recommend you do it. If you don’t regularly donate to your company’s Profit War Chest, I strongly encourage you to start, there’s no question.
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Your friends or family will thank you later.