It's Not What You Sell, It's What You Stand For

Paul Dunn, Co-founder of B1G1 recently joined us on a webinar and he said, “It’s Not What You Sell, It’s What You Stand For” If the pandemic has taught us anything, it is that we are all connected. And so, this division that comes from thinking, “It’s all about me,” is really causing lots of issues. We need to move to the reality that it is all about we. We need to move from focusing on self, to focusing on something bigger than self. When we do that, the story becomes incredibly compelling. In a binary sense, there are two types of companies: Standard, and those that Standout. And this standout thing becomes your new story. A nice alliteration is, we are moving from standard to stand out because you stand for something bigger than yourself.   Watch the full webinar replay, “It’s Not What You Sell, It’s What You Stand For” at

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