On a recent webinar, we invited Paul Dunn to talk all things about making your business stand out.
Here’s what he said –
When you become a Standout, people would love to buy from you, you become a magnet for talent, and they would want to work for you. This is a triangle that you should put up on your whiteboard or wherever it is so that you get how important this story is.
And what happens is, when you are that, people look to you because you’re standing out, you stand for, people will respect and recommend you. When more people love to buy from you, then profit and growth would generally be the result.
When people love to work for you because of where you are in your story, They are getting engaged and connected in a way that they’ve not been engaged and connected before, because you’re standing for something more than the dollars that come in the door.
When people respect and recommend you, there will be more profit and growth. So, when you do this, it is good for business.
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